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电子行业研究报告:国金证券-电子行业中国智能手机市场十一月数据分析:苹果存量份额跌至第四,华为增长显著-181205

行业名称: 电子行业 股票代码: 分享时间:2018-12-06 13:30:39
研报栏目: 行业分析 研报类型: (PDF) 研报作者: 唐川
研报出处: 国金证券 研报页数: 13 页 推荐评级:
研报大小: 1,244 KB 分享者: y****x 我要报错
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【研究报告内容摘要】

        投资建议  
        正如我们的预期,十一月,苹果存量市场份额继续下滑,跌至第四位,市场份额下跌至18%,月增量市场份额7%。http://www.hibor.com.cn【慧博投研资讯】建议关注苹果手机销量变化对其股价及产业链的影响。http://www.hibor.com.cn(慧博投研资讯)  
        手机后置多摄趋势明显,10月底至11月,多款三摄手机开售,11月三摄新增设备数172万台,预计明年将推出更多三摄机型,三摄渗透率进一步提升。老牌供应商将优先享受三摄红利。    
        重点关注:舜宇光学科技  
        受全面屏影响,前置摄像头份额下跌,屏幕指纹识别更具科技感,可满足全面屏手机的生物识别需求,因此,屏幕指纹识别商用后,份额迅速提升。目前,屏幕指纹识别的主要供应商有汇顶科技、Synaptics以及思立微。    
        重点关注:汇顶科技  
        行业动态  
        苹果新机型首个完整销售月,总体销量欠佳:11月是今年三款苹果新机型的首个完整销售月,iPhone  XR新增设备127万台,iPhone  XS、iPhone  XS  Max新增设备数较上月分别下滑57%、58%至58、22万台。  
        华为增长显著,Mate  20系列月增百万:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      华为(含荣耀)手机存量市场份额继续提升,已逼近vivo第二位置,11月新增设备数达千万台。Mate  20  系列自发布起便备受瞩目,11月,Mate  20  新增设备57万台,Mate  20  Pro新增设备27万台,Mate  20  X新增设备18万台。  
        三摄手机增量明显,看好三摄手机未来增长:11月,多款三摄手机上市放量,新增设备数总计达172万台。目前新增量主要来自于华为P20  Pro、Mate  20系列,均为中高端机型。  
        屏幕指纹识别放量,价格下探至千元机型:屏幕指纹识别是全面屏时代                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    可行的生物识别方式,多款机型已采用此方式,并已连续三月放量,价格下探至千元机型(OPPO  K1)。    
        风险提示  
        1)手机创新不及预期;2)技术创新对行业格局产生影响;3)三摄、屏幕指纹识别需求不及预期。  

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